Fantastic Norway was asked to design the Norwegian stand at the 100% Design fair in Earls Court London in 2011. The idea for the stand was to make a ‘commercial’ and a ‘prototype’ section. The division is made by two house shapes consisting of poles. In between the poles there are shelves that present the products. While walking through the poles you would have the feeling of wondering through a forrest and discovering Norwegian goods. Since I made the conceptual sketch I was pointed out to be the Project Architect for the stand. The challenge in this was to secure the initial idea throughout the whole process of development and to realize it within the budget. The stand was awarded second place for best stand design at 100% Design in Earls Court / London, by Blueprint Magazine. The jury stated: “Within the context of the exhibition’s opening debate, surrounding ideas of the post-national nature of design, a country which has attempted to capture some essence and the characteristics of Norwegian design is an interesting exploration, and one which the Blueprint judges deemed worthy of special commendation”.